Edplus at ASU, Scottsdale, AZ.
• Monitored usage metrics, understanding business-based explanations for large scale trends. Created a SQL Relational Database to extract valuable queries for carrying out further analysis.
• Managed, and helped in maintenance of ongoing metrics, reports, analyses, dashboards, etc. to drive key business decisions. Understand business/product strategies to deliver complete analytics solutions.
• Supported the Executives with analytics for product performance and performed Forecasting for the future engagement metrics using ARIMA and Intervention Model using R with a MAPE value of 4.238.
Skynetwest, Chandler, AZ.
• Analyzed the data from Google Analytics to track user behavior and provide actionable insights to the developing team for website optimization. Analyzed the website visitors, categorized the target audience from a bunch of visitors and proposed business recommendations for continuous improvement.
• Managed Adwords Campaign and worked with website designers to optimize and enhance user interaction.
• Formulated the pricing models based on Factors like Survey Area, Amount of Data required, Time of Run etc, which is now used as a base to fix price for clients.
• This proposed model with improved factor consideration has increased the revenue by 17%.
International Go-Kart Championship organized by SAE, Chennai, TN, India.
• Obtained data on the companies which sponsored our team from statistical data and created a database in MySQL to categorize the companies with similar goals. Performed Regression analysis on the factors to determine the desiring factors.
• Created a New list of Companies and used Machine Learning Classification algorithms to predict whether a company could be a potential Sponsor or not. Classifiers like Naïve Bayes, Random Forest and Stochastic Gradient Descent were used.
• Targeted those companies with Facebook Ad campaigning through Video Ads to get Brand Awareness and Engagement.
• Assisted in creating reports to track and analyze the success of the promo. Produced data strategies and made recommendations regarding the market, competitors and current marketplace.